Case Study: Brooklyn for Warren

Branding for nonprofit political organizers Brooklyn for Warren.

BRIEF: Brooklyn for Warren, a local nonprofit campaigning for Elizabeth Warren for President '20, needed a branding refresh that spoke to a visually literate and diverse demographic.

Above, various Round One options for the group's logo (with designer Rob Arnow,

ROUND TWO: Various color options for chosen logo.

ROUND THREE: Finalized logos with refined text.

Social media templates with knockout logo.